International Journal of Professional Business Review

The Impact of E-Service Quality on Institutional Excellence Within abu Dhabi Municipality in UAE

Salma Juma Alsuwaidi, Al Amin Bin Mohamed Sultan — Tue, 21 Mar 2023 00:00:00 +0000

Purpose: The study aims to empirically examine the influence of different organisational practices on institutional excellence in municipality of Abu Dhabi. E-service quality is examined as mediator and quality of polices is examined as a moderator.

Theoretical Framework: Activity theory support the assumption that the excellence is a result of the integrated system that encompass the people through their activities and interaction. The proposed conceptual framework includes three dependent variables; employee motivation, internal knowledge sharing, and collaborative e-culture. The three variables hypothesised to influence E-service quality as a mediator and institutional excellence as the dependent variable. Besides, quality of polices is hypothesized to moderate the relationship between the mediator and the dependent variable.

Design/Methodology/Approach: The quantitative research methodology was considered from the positivist philosophical perspective. With the help of the survey questionnaire, data was collected from 335 employees in Abu Dhabi municipality who represent the population of 2500. The data analysis used the PLS-SEM techniques by using the software package SmartPLS ver. 3.0,

Findings: The results show that employee motivation, internal knowledge sharing, and collaborative culture are significant antecedents of e-service quality even though e-service quality fails to significantly predict institutional excellence. Also, company quality policy enforcement does not moderate the effect of e-service quality on excellence.

Research Practical and Social Implications: The results are useful for the decision makers in Abu Dhabi municipal and other organisations in the UAE because it shows that the proposed practices have essential impact on the organisational excellence.

Originality/Value: The study is the first study to be conducted in Abu Dhabi municipality. Besides, the examination of E-services quality as a mediator towards institutional excellence is unique add on to the academic knowledge.

The Role of Distinct Core Capabilities in Achieving Organizational Brilliance / An Exploratory Study of the Opinions of a Sample of Managers Working in the Iraqi General Company for Cement / Kufa Cement Factory

Duha Khaled Khalaf Al Dulaimi, Zainab Abdul Razzaq Al-Hindawy — Tue, 21 Mar 2023 00:00:00 +0000

Purpose: The purpose of this study is to achieve several goals by defining the correlation and influence of distinct core capabilities (through its dimensions (organizational resources, human resources, capabilities)) in achieving organizational brilliance (through its dimensions of (brilliance in leadership, brilliance in service and innovation, brilliance in knowledge).

Theoretical framework: The research dealt with the theoretical aspect of the concepts related to the variable of distinct fundamental capabilities and organizational brilliance as they are modern and contemporary concepts and have an administrative nature on business organizations that seek excellence and leadership in their field of business, where the Kufa Cement Factory was chosen as an applied field to show the extent of applying the essential capabilities that have positive effects in Achieving organizational brilliance in the laboratory.

Design/methodology/approach: The questionnaire was used as a tool for collecting the necessary data and information, through an intentional sample of (124) represented by senior administrations, heads of departments, directors of divisions and units in the Kufa cement factory, and the descriptive analytical method was used mainly in Presentation, analysis and interpretation of research information.

Findings: The findings: Thebased on a set of statistical methods such as confirmatory factor analysis and structural equation modeling method to measure the effect relationship, arithmetic mean, standard deviation, coefficient of variation, modified analysis and Pearson correlation through statistical programs (SPSS V.24; Amos V.23).

Research, Practical & Social implications: The Among the most prominent findings of the research is the interest of the Kufa Cement Factory management in adopting distinct core capabilities and rationalizing their use in terms of attention to organizational resources, improving the internal work environment, and directing employees to cooperate and follow helpful behaviors and work in a team spirit in order to ensure the improvement of manufacturing, achieving the necessary goals and strengthening the basic capabilities of the plant from It would improve the level of organizational brilliance in the future study.

Originality/value: The value of the study stems from its handling of an important sector, which is the industrial sector, as this sector is considered the most important and effective in the process of economic development.

Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny

Megha Bakshi, Rajesh Verma — Tue, 21 Mar 2023 00:00:00 +0000

Purpose: Although interest in cause-related marketing has grown steadily since 1998, the field as a whole remains disorganized. Accordingly, this research aims to undertake a thorough literature evaluation on CrM. This research aims to create a comprehensive picture of cause-related marketing from 1988 through March 2022 by combining data from Scopus and Web of Science (WOS).

Design/Methodology/Approach: Articles were analysed using bibliometric criteria in this study. Bibliographic analysis facilitates research into and evaluation of multiple perspectives, as well as the assessment of the field’s growth. Biblioshiny, a bibliometrics tool developed at the R-studio, was used to assess the quality of research papers on the topic of CrM that were gathered from the databases Scopus and Web of Science. The most prominent authors, articles, journals, organisations, and nations in the field of cause-related marketing were determined after reviewing 646 papers published between 1988 and 2022. The most common words used in the titles, meta-descriptions, and abstracts were also counted.

Findings: The state of CrM research and research patterns over the previous 30 years were thoroughly investigated using visualisation techniques such as content analysis, word cloud, citation analysis, etc. This study has uncovered some new ground for investigation into cause-related marketing.

Research Limitations/Implications: Many more publications could not be included for generalisation reasons because the study included data from two databases. Additionally, our research shows that there aren’t many journals that have written about cause-related marketing.

Practical Implications: This article may be helpful to both researchers and practitioners who are looking for research advice. Based on trend subjects, co-occurrences, and historical networks, this research also suggests potential new study topics for the future.

Originality/Value: This is the first study to use the bibliometrics package in R to create a visual representation of the body of work produced on the topic of CrM in the thirty years since the notion was originally articulated.

Effects of Creativity and Innovation on the Entrepreneurial Performance of the Family Business With Special Reference to Banking Sector

Tue, 21 Mar 2023 00:00:00 +0000

Purpose: The purpose of the study is to examine the roles of the innovation and the creativity in order to improve the performance of the entrepreneur. Along with this the performance of the entrepreneur and its adverse effect on the position of the family business of the company in different market are discussed.

Theoretical framework: The theoretical framework of the study includes the various studies conducted by various researchers in the Entrepreneurial Performance in the family business with regarding to Banking sector.

Design/methodology/approach- In this research article the researcher selects the secondary qualitative data collection method. With the help of secondary qualitative data collection method, the researcher can be able to collect the data from the existing information that are provided in the existing articles.

Findings: The major findings of the study is that with the help of innovation and creativity, the production level of the organization is improved and along with the employee engagement in the internal work sector of the organization also becomes better after adopting innovation and creativity. And also there is a positive effect of business performance of entrepreneurs in the market position of family business.

Research, Practical and Social implications: The main objectives of this study are to analyze the influencing effect of innovation and creativity on entrepreneurship and to highlight all the changes that are observed in an organization after including creativity and innovation. Moreover, this study also aims to estimate the adverse effect of the performance of the entrepreneur on the family business in the current scenario.

Originality/value: The value of the study is that it provides more insights to the emerging budding entrepreneurs to do family business in an efficient and most effective manner.

Role of Social Media Strategies with Advertising, Public Relations and Campaigns in Customer Revolution

Tue, 21 Mar 2023 00:00:00 +0000

Purpose: In this article, the growing impact of social media has been highlighted which helps in creating a base for certain facets. In compliance with this, the world of advertising observes an active association of social media channels. Moreover, public relations are effectively vital for brands to manage their image, thereby, trends of digital networks are inherently followed for its management. The conception of the customer revolution too undergoes a massive change due to the emphasis on the digital age.

Theoretical Framework: The theoretical framework of the study includes the various studies conducted by various researchers regarding the role of social media strategies in boosting customer value.

Design/methodology/approach: This study has developed with the use of journals and articles. The data presented in developing this research study is critically analyzed to explain the importance of the topic of research.

Findings: The major findings of this study explains that in this digital era with the onset of e-commerce business, social media strategies form the primary fundamental principle of every business activities.

Research, Practical and Social implications: The main objective of this study is to identify and evaluate the roots of social media in the digital age and to analyse the impact of social media strategies implemented by organisations. Moreover, the study aims to identify the connection between social media strategies and advertising, public relations and customer revolution.

Originality/value: The value of the study is that it helps to identify the implications of Social Media Strategies on advertising, public relations, and customer revolution.

Analysis of the Impact of Six Sigma and Risk Management on Iraq's Energy Sector Metrology

Ameera Sh Weli Albayatey, Suha Jamal Mawlood, Hussein Qusay Abbood — Tue, 21 Mar 2023 00:00:00 +0000

Purpose: aims the study to show How to be can to enhance measurement management by incorporating a risk-based approach and the six sigma method into a more thorough assessment of metrological performance.

Theoretical framework: Recent literature has recorded good results in analyzing the impact of Six Sigma and risk management on the energy sector (Barrera García et al., 2022) (D'Emilia et al. 2015). However, this research came to validate and emphasize the most comprehensive assessment of metrological performance by integrating Risk management based approach and Six Sigma analysis.

Design/methodology/approach: This study was conducted in Iraqi petroleum refining companies. System quality is measured in terms of sigmas, and two indices—one for actualizing metrological risk and another for its management—are assessed.

Findings: We find the all dimensions of the six sigma projects implemented facilitate the correction and adaptation of the main tasks aimed at improving the measurement management system.

Research, Practical & Social implications: a risk-based approach and the six sigma method are can enhance the measurement management system and collect feedback on its performance.

Originality/value: The merge a risk-based approach and the six sigma method its usefulness as a methodological tool for enhancing measurement management has been demonstrated.

Complete Accounting of Fixed Assets at Vietnam Public Hospitals When Applying VPSAS 17 and VPSAS 31

Ly Lan Yen — Wed, 22 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to provide a solution based on the regulations of VPSAS that have been issued to improve the accounting of fixed assets in public hospitals in Vietnam today.

Theoretical framework: The study uses regulatory documents of the government and industry to understand the nature, scale of management, fixed assets used in Vietnamese public hospitals.

Design/methodology/approach: The study uses survey data through google form, the research article synthesizes existing shortcomings, analyzes and evaluates from survey data, thereby offering solutions from previous research results, specific characteristics of the health sector and applying VPSAS 17 and VPSAS 31 to accounting for tangible fixed assets at Hanoi public hospitals today to help accountants and managers at Vietnamese public hospitals to participate. study and apply it well in their work.

Findings: The study has provided a number of solutions to improve fixed asset accounting in Vietnamese public hospitals when using VPSAS 17 and VPSAS 31. Next, The results show The determination and recognition of fixed assets are influenced by different management mechanisms, so the treatment and recognition of assets are also different.

Research, Practical & Social implications: The study shows Vietnam is in the process of integrating and perfecting the accounting system according to international regulations, including the public accounting system. One of the public sectors that manages the largest amount of government fixed assets is the public hospital sector.

Originality/value: The value is that In the process of public sector financial reporting disclosure and transparency, the Ministry of Finance has recently developed and issued 11 Vietnamese public accounting standards, the first two phases in the reform process in the field of financial management. public administration at the national and local levels…the application of Vietnamese Public Accounting Standards is important in the PFM Program efforts to improve the efficiency of public spending and strengthen governance. management of public resources towards sustainable development, including accounting for fixed assets at public hospitals. Therefore, it will greatly affect and influence the financial position in the public financial statements.

Adoption of Electronic Management in the Banking Sector a Case Study on Babel Bank in Iraq

Haider Basil Ali — Wed, 22 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to identify The Adoption of electronic management in the banking sector a case study on Babel Bank in Iraq.

Theoretical framework: Due to Rosa, A. T. R., Pustokhina, I. V., Lydia, E. L., Shankar, K., & Huda, M. (2019), Concept of Electronic Document Management System (EDMS) as an Efficient Tool for Storing Document. Abdullah, F. M., Mohammed, A. A., Maatuk, A. M., & Elberkawi, E. K. , (2019), Assessing Quality Standards in Electronic Gates of Educational Institutions: A Field Study. Faccia, A., Moşteanu, N. R., Cavaliere, L. P. L., & Mataruna-Dos-Santos, L. J. , (2020), Electronic Money Laundering, The Dark Side of Fintech: An Overview of the Most Recent Cases.

Design/methodology/approach: To achieve the study aims, the current study adopted a methodological approach in which statistical techniques were applied to evaluate the questionnaire survey data.

Findings: It was discovered that there is a high degree of adoption of electronic management in the banking industry in a case study that was conducted on Babel Bank in Iraq, where the mean value was 4.163 also the standard deviation was 0.735.

Research, practical and social implications: This study helps decision makers in banks to adopt electronic management in all banking activities to achieve the highest possible profit and with very high quality services, efficiency and effectiveness. The support of senior management is the main component of the success of this work.

Originality/value: The value of the study is e-Management extends well beyond the concept of automating work to the concept of data also information integration across multiple departments, as well as to directing the institution's work policies also procedures toward achieving its goals.

Guarantee of Investor's Ownership and Business Activities for law on Investment in Vietnam

Le Van Tranh, Dinh Tran Ngoc Huy, Nguyen Trong Diep — Wed, 22 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to focus on clarifying two contents about “Securing ownership, ensuring investment and business activities” of the State for investors.
Theoretical framework: The study approaches from Principles of protection of property rights, then mention exceptions to the rules and next, Regulations on assurance of business investment activities.

Design/methodology/approach: The study uses qualitative analysis, synthesis and inductive methods, together with studies and references from CPTPP, FTA Agreement, as well as Regulations on assurance of business investment activities.

Findings: The results show the regulations on guaranteeing ownership rights as well as ensuring investors' business investment activities have been clearly stipulated in the 2020 Labor Law of Vietnam. These regulations have concretized the constitutional principle of investors' freedom to invest and do business in industries that are not prohibited by law.

Research, Practical & Social implications: The study shows One of the characteristics of business investment activities are risk and uncertainty. Therefore, controlling risks and uncertainty limiting losses or protecting investors' assets against market risks is the top security tool for every investor.

Originality/value: The value of the study shows that Investment security measures in the investment law can be considered as one of the signals that investors rely on to assess the level of safety and confidence when investing and doing business in a market certain. For the state, regulations on investment guarantee are a tool to clearly show the state's attitude towards investors.

The Impact of Electronic Data Interchange on Accounting Systems

Raad Abdulameer Oleiwi — Wed, 22 Mar 2023 00:00:00 +0000

Purpose: Electronic Data Interchange has positively impacted the accounting system considering several steps achieved due to the ability to execute several business-related tasks efficiently and fast without any human error. The present studies on Electronic Data Interchange (EDI) 's role in accounting systems refer to it as an interchange mechanism that has guided the exchange of business information driven by a standardized format by eliminating handwritten or manual tasks to electronic, digitalized, and globally reliable systems. This paper will provide a comprehensive analysis of the study to explore the role of Electronic Data Interchange on the accounting system and how its adoption is changing financial performance due to its efficiency and effectiveness. The analysis will create mass awareness of Electronic Data Interchange (EDI) use and its adoption, besides its acceptability by the entire European trading community.

Theoretical Framework: Electronic data interchange (EDI) has improved accounting systems practices by eliminating paper and introducing information exchange and transactions through high-speed electronic controls without human intervention. Based on the Electronic Data Interchange's progressive background, it has created a rapid development and shift by several organization accounting systems as shown in several present studies.

Design Methodology: This research used analytical and descriptive data collection tools to investigate the role of electronic data interchange in the project work of accounting systems in organizations. The data was obtained after multiple case studies to observe various kinds of Data Interchange diffusion in Europe and Romani. Several researchers like O'Callaghan and open-ended questionnaires were primarily developed to collect data from banks that use electronic data interchange in Europe and Romania. A simple random sampling mechanism was used to spread the data collection tools to the manager. A descriptive data analysis factorial technique was used to analyze the data supporting the role of electronic data interchange in accounting systems. Data collected was analyzed in bar graphs based on the case studies to show the role of EDI adoption among several organizations in the accounting system.

Findings: The study findings indicated that management of European companies in assessing completion among the banking sector members using E.D.I must be adopted dur to several advantages such as increased efficiency as seen in their accounting systems.

Research Practical and Social Implication: This research demonstrates that the implementation of Electronic Data Interchange can significantly impact accounting systems by improving efficiency, accuracy, and accountability. In the context of accounting systems, EDI can be used to automate the flow of financial transactions between organizations, such as invoicing, purchase orders, and payments.

Originality/ Value: The results of this study suggest that there is the potential of E.D.I to make a significant impact on the field, improving and simplifying accounting activities and streamlining organization efficiency.

Measuring the Effect of Total Injection Elements on Economic Growth in Iraq for the Period (2004-2020) Using the Error Correction Model

Maiami Salal Sahib Al-Shukri — Wed, 22 Mar 2023 00:00:00 +0000

Purpose: The paper aims to measure the impact of the dynamic relationship between the elements of total injection (private investment spending, comic spending, exports) on the one hand and the GDP growth rate that expresses economic growthusing the ARDL model.

Theoretical framework: The elements of total injection are one of the main components of total demand: private investment spending, government spending, and exports. Private spending is one of the main activities that play an essential role in the country's economic development Government spending is one of the most crucial fiscal policy tools used by the government to influence and stimulate economic activity. Good export performance is an essential indicator of that government's foreign trade. All these elements significantly impact economic activity by producing and employing these elements in GDP and its growth.

Design/methodology/approach: To test the hypothesis that there is a direct relationship between the elements of total injection and GDP growth. Quarterly data were used for the duration of (2004-2020).

Findings: The results of the non-tests showed a common complementarity and a long-term equilibrium relationship between the total injection and the rate of economic growth. Therefore the results of the models proved the validity of the paper's hypothesis.

Research, Practical & Social implications: the article suggested the need for the government to support the private sector, build complementary relations with it, restructure government spending and seek to increase its productivity to achieve financial returns.

Originality/value: The research provides the government with support to the private sector, building complementary relations with it, restructuring government spending, and striving to increase its productivity to achieve financial returns from it, in addition to the need to diversify the economy and try to get rid of the unilateral economy.

Here Comes the Sun: Green hrm Implementation Toward SME’s Sustainability in Tourism Industry

Wed, 22 Mar 2023 00:00:00 +0000

Purpose: This paper explores the variable of Green Human Resource Management (Green HRM) in creating job satisfaction and organizational commitment at Small and Medium Enterprises (SMEs) particularly at the tourism sector.

Theoretical framework: The existing literature has predominantly discussed about the effect of job satisfaction on organizational commitment, but what has not been investigated is how the effect of job satisfaction through Green HRM as argued by the works of Firdaus and Udin (2014), Loucks et al. (2010), and Muster and Schrader (2011).

Design/methodology/approach: This study employs a qualitative research design using semi-structured interviews to explore issues of research in depth. Purposive sampling was used to collect data from 25 SMEs actors (business owners, managers, and employees) in tourism industry.

Findings: The results show that job satisfaction has a significant effect on organizational commitment as it is mediated by Green HRM practices. Simultaneously, job satisfaction, organizational commitment, and Green HRM are admitted as bringing more employees’ quality of working life. Moreover, it is argued that as the quality of working life is better, their productivity at work will be significantly positive.

Research, Practical & Social implications: We suggest a future research agenda and highlight the practical SME’s actors in tourism industry in order to create a sustainable a greener working environment.

Originality/value: The novelty of this study that it was discovered that the job satisfaction of employees at the SMEs sector is influenced by the practice of GHRM which ultimately increases their work commitment.

Design and Implementation of Enterprise Financial Decision Support System Based on Business Intelligence

Jing Zhou, Ong Tze San, Yuqilin Liu — Thu, 23 Mar 2023 00:00:00 +0000

Purpose: Business intelligence and decision support systems are now recognized as critical enterprise infrastructure. Data is increasingly being used by business enterprises to react to key operational and strategic operations of their customers, markets, and stakeholders.

Theoretical framework: Business intelligence has advanced as the volume of data generated by smart technologies and the Internet has increased exponentially.

Design/Methodology/Approach: When using AI in the business world, privacy concerns arise when sensitive data is transmitted to a third-party vendor who has no connection to the company. Financial decision support data is managed by these AI service providers. Even while it may seem like a drawback, artificial intelligence technology actually has several advantages.

Findings: The results of this research show that a network can improve the financial management of a corporation. Using many applications of AI technology helps bring down the overall cost of operations. When it comes to financial services, both the number of IT workers needed and the number of necessary pieces of hardware (servers) can be reduced, resulting in a marginal drop in capital expenditures.

Research, Practical & Social implications: When it comes to financial services, both the number of IT workers needed and the number of necessary pieces of hardware (servers) can be reduced, resulting in a marginal drop in capital expenditures. It is now simpler and quicker to get your hands on relevant financial information, which should lead to greater efficiency.

Originality/value: With our proposed approach, the accuracy of financial decision support in company increases to 99.84% from 88.94%, while the implementation time and cost are reduced.

The Impact of the Board of Directors' Characteristics and Ownership Structure on the Sustainable Development Disclosure in the Banks Listed on the Amman Stock Exchange

Thu, 23 Mar 2023 00:00:00 +0000

Purpose: This study tries to comprehend how corporate governance (CG) affects disclosures on economic, social, and environmental sustainability.

Theoretical framework: Recent literature has reported that CG has significant impact on disclosures on economic, social, and environmental sustainability. However, there is still much to investigate and learn about CG in sustainability process.

Design/methodology/approach: For the time period spanning 2015 to 2021, information about study variables was gathered from thirteen (13) banks listed on the Amman Stock Exchange (ASE) through annual reports and quantitative approach.

Findings: Study findings showed that CG components improve sustainability disclosures in general. The study results indicated that, a large board with a female director and a Corporate Social Responsibility Committee (CSRC) is better able to audit and control management choices related to sustainability issues (whether they be economic, environmental, or social) and produces better sustainability disclosure.

Research, Practical and Social implications: This study is proposed to help bank managers understand the real impact of corporate governance practices on sustainability, especially economic, environmental and social indicators of sustainability and how to improve and develop them.

Originality/value: Through quantitative and qualitative analysis, this study contributes methodologically and empirically to the literature on corporate governance and sustainability reporting in emerging and developing economies.

Nexus of Strategic Thinking, Knowledge-Oriented Leadership, and Employee Creativity in Higher Education Institutes

Thu, 23 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to examine strategic thinking and knowledge-oriented leadership influence employees' creativity in the setting of Jordanian private universities.

Theoretical framework: The study employed Path Goal Theory to clarify the interaction of the variables used in Higher Education Institutes to address the issue.

Design/methodology/approach: The research used a “partial least squares-structural equation modeling” approach to examine the gathered data. For analysis purpose, was developed and empirically verified with data (n = 143) obtained from a random sample of private universities in Jordan.

Findings: The result found that Strategic thinking promotes and increases employee creativity. However, knowledge-oriented leadership moderates the causal association between strategic thinking and employee creativity.

Research implications: The results are presented taking into account the relevant research as well as the practical implications for higher education administrators.

Originality/value: The novel theoretical contribution that was made by this study is its emphasis on knowledge-oriented leadership as a moderator in the link between strategic thinking and employee creativity.

Technology Affecting the Service Quality of Commercial Banks in Vietnam

Phan Thanh Tam, Le Thu Thuy — Thu, 23 Mar 2023 00:00:00 +0000

Purpose: The study studies the factors affecting the quality of banking services of commercial banks, commercial bank branches operating in Vietnam. The authors proposed policy implications based on research results that improve the quality of commercial banking services.

Theoretical framework: Service quality measurement is difficult because of its characteristics: intangibility, heterogeneity, and inseparability. The concept of service quality has been researched and developed in many recent decades through customer satisfaction.

Design/methodology/approach: The authors conducted quantitative research in 2 phases. Phase 1 is a preliminary quantitative study: collecting data to check the reliability of the scales in the research model and completed in October 2022. Phase 2 is the official quantitative research: collecting data on a large scale after building and perfecting the appropriate scales, to be carried out from November to February 2023. Processing data by statistical methods, analyzing EFA and CFA, using the structural equation model analysis (SEM) method to test the fit of models and hypotheses with SPSS 20.0 software and Amos.

Findings: The article’s findings showed that technology factors affect commercial banks’ service quality in Vietnam. At the same time, it introduces some changes in Vietnamese banks in the context of current technological breakthroughs.

Research, Practical & Social implications: Practical implications enhanced the service quality of commercial banks in the context of digital technology breakthroughs. The amount of information that can be encoded and the tools were available to process it has increased dramatically.

Originality/value: The paper’s originality and value help bank managers invest in digital technology as the way forward to better serve their customers. Besides, the article has systematized the theory of service quality and factors affecting the quality of commercial banking services.

How Can Management Accounting Contribute to Risk Management Strategies Within Organization Case Study of Small and Medium Enterprises: Evidence from Emerging Countries

Firas Na’el Rawhi Hashem, Abdulrahman Na’el Rawhi Hashem — Thu, 23 Mar 2023 00:00:00 +0000

Purpose: Current study aimed at exploring the impact of management accounting in supporting risks management strategies within Small and Medium Enterprises in Jordan and GCC countries during the fiscal year 2021-2022.

Theoretical framework: Competency of management accounting was chosen as the independent variable which included (Strategic Management, Professional Ethics and Values, Reporting and Control, Leadership, Technology and Analytics, Business Acumen and Operations), while the variable of risk management strategies was chosen to be the dependent variable.

Design/methodology/approach: Through quantitative approach and distributing a questionnaire on (257) financial and accounting managers within Small and Medium Enterprises in Jordan and GCC countries.

Findings: Based on screening the data through SPSS; results of study was able to identify and accept the main hypothesis which argued that "Management accounting competency has a statistically positive influence on risk management strategies within Small and Medium Enterprises in Jordan and GCC countries " with R= 0.877 and a variance of influence that reached 76.9%. As for sub-variables, it was seen through statistical processing that business acumen and operations and leadership were the most influential variables on risk management strategies with a high variance that indicated a statistical influence of 72% and 42.3% respectively.

Research, Practical & Social implications: Study recommended developing and increasing awareness of the importance of management accounting in organizational risk management by promoting the comprehensive and integrated perspective and abandoning the individual perspective of management accounting in the organization; further recommendations were presented in the study.

Originality/Value: These finding could be used as a reference for Small and Medium Enterprises in Jordan and GCC countries

Assessing the Prefabricated Building Factory’s Quality by Pointing out its Strengths and Weaknesses in Terms of Vision, Plan, and Evaluation

Mueyyed Akram Omar Arslan, Sivadass Thiruchelvam, Gasim Hayder — Thu, 23 Mar 2023 00:00:00 +0000

Purpose: This study aims at the strengths and weaknesses in the application of the ISO 9001: 2015 quality management system and its impact on the competitive performance of the company, and to find out the reasons why the company did not obtain the ISO 9001: 2015 international specifications certificate, which it strives to obtain, which has a relationship with the competitive performance of the company (prefabricated building factory / Iraqi Ministry of Construction and Housing).

Theoretical framework: The lack of literature on the study at the Iraqi Ministry of Construction and Housing and Prefabricated Building Factory aimed to identify the strengths and weaknesses to determine the effects of applying the international standard. A related study on Asian port performance was analyzed and listed in the study based on a thematic approach.

Design/methodology/approach: The researchers in the company (prefabricated building factory) relied on interviews with top management, engineers in production lines, and technicians (Annex 1) by presenting questions to them (Annex 2) using the interview tool.

Findings: The most significant findings identified by researchers can be presented after discussing the requirements of the standard (ISO 9001:2015), vision, plan, and evaluation, and they attempt to make proposals to address cases of non-conformity diagnosed under the checklists and propose a set of recommendations related to the subject of the study.

Research, Practical & Social Implications: Research and Practical and Social Implications: This research provides the contributor with user inputs to find out the root causes of the aforementioned problem and aims to apply the remaining clauses of the International Standard Certification (ISO 9001:2015).

Originality/Value: To obtain the organization's international standards certificate (ISO 9001: 2015) in terms of its vision, plan, and evaluation item and to impose its application on other items of international standards, this study helps to identify the organization's strengths and weaknesses so that weaknesses can be avoided and strengths can be strengthened.

Detecting Sticky Costs in Iraqi Industrial Companies an Empirical Study of a Sample of Iraqi Companies Registered on Iraq Stock Exchange

Majeed Musa Al-Kanani, Jaber H. Ali, Imad A. S. AL Mashkoor — Thu, 23 Mar 2023 00:00:00 +0000

Purpose: This research aims to reveal the sticky costs in Iraqi joint stock companies.

Theoretical framework: Sticky costs refer to the costs that increase with the increase in revenues by a greater amount than their decrease in exchange for a similar decrease in revenues. To manage cost, it is important to understand and know the behavior of cost.

Design/methodology/approach: This research uses inductive and descriptive analytical methods that is commonly used in applied and field studies on accounting and management issues, as well as in literature and empirical studies to verify research proposals. This study adopted multiple logarithmic linear regression analysis estimated by ordinary least squares (OLS) to examine asymmetrical behavior of selling costs, general and administrative costs, and costs of goods sold individually and collectively (total costs) for a sample (101) of published lists of Iraqi joint stock companies registered in Iraqi Stock Exchange for the period 2010-2019.

Findings: The results showed that sticky behavior of selling and general and administrative costs and their components is a common phenomenon in cost behavior of Iraqi joint stock companies during the study period, while costs of goods sold, and total costs are not. The latter may have been showing anti-sticky behavior.

Research, Practical & Social implications: Our work contrasts the conventional model of cost behaviour, in which costs move proportionately with changes in activity, with an alternative model, in which sticky costs emerge. This is because managers consciously shift the resources devoted to activities.

Originality/value: The sticky cost research that has been done in relation to the initial sticky cost research, particularly in industrialised nations like the UAS, Uk, and Canada, is the main emphasis of this study. Future research will take into account how sticky research is developing in any other nations, which could expand our understanding of sticky cost research as a whole.

The Influence of Public Debt on Economic Growth: a Review of Literature

Ismail Yamin, Omar Al_Kasasbeh, Amro Alzghoul, Ghaith Alsheikh — Fri, 24 Mar 2023 00:00:00 +0000

Purpose: This paper conducts a thorough examination of the theoretical and empirical literature on the influence of public debt on economic growth in both developed and developing economies. The drive of this research is to determine whether there is mutual agreement on the effects of public debt on economic growth in global economies.

Design/methodology/approach: A literature review approach is adopted, and the current implications and future directions are explored based on theoretical and empirical analyses.

Findings: The investigation uncovers a range of contradictory information on the relative influence of public debt on economic growth. Although most of the literature reviewed supports the negative impact of public debt on economic growth, several other studies have found a long-run affirmative influence of public debt on economic growth via the fiscal multiplier effect. The article also uncovered that a few more research back up the Ricardian Equivalence Hypothesis (REH), which claims that there is no relationship between public debt and economic growth. Overall, it indicates that theoretical models and empirical studies produce indecisive outcomes based on a variety of criteria such as the level of development of the sampled nations, the methodology utilized, data coverage, and the researchers' choice of control variables, among others.

Practical implications: The outcomes may assist policymakers and governments in designing fiscal policies by analysing how existing debts affect the level of growth.

A Realistic Approach Towards Attaining Sustainable Environment Through Improved Public Participation in Nigeria

Ufuoma Veronica Awhefeada, Patrick Chukwunonso Aloamaka, Ejiro T. Kore-Okiti — Fri, 24 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to examine the critical need for effective public participation in Nigeria as a means of enhancing sustainable development and cooperation among Indigenous peoples, as well as to advocate for the removal of legislative, judicial, and administrative barriers to participation in environmental law governance.

Theoretical Framework: The existing literature has failed to address the gamut of legal, regulatory, and declarations (particularly Principle 10 of Rio 1992) and administrative frameworks for environmental protection and governance in Nigeria. These appeared to be a farce, hence the refusal to integrate the public and stakeholders’ opinions in environmental management that may conflict with official government policy.

Design/Methodology/Approach: The doctrinal method of analysis was adopted. It was based on current materials and drew on contrasting views of learned authors and scholars, as well as various legislative sources. Data was obtained using texts, articles, journals, case law, electronic sources, legislation, and other policy documents.

Findings: The results shows how the present legal and regulatory framework for the protection of the environment in Nigeria contradicts the concept of improved public participation.

Research, Practical & Social implications: The study suggest the development of an effective legislative framework that incorporates the guiding principles of global public participation initiatives for environmental sustainability.

Originality/Value: The value of the study reveals the global significance and the potential of public participation to improve the sustainability of the environment in Nigeria are essential to advancing the status of Principle 10 of the Rio Declaration as an emergent customary international law.

Green Human Resource Management Bibliometric Analysis of the Published Literature from 2008 to 2022

Fri, 24 Mar 2023 00:00:00 +0000

Purpose: The rising amount of research being done in the realm of environmental protection has resulted in the establishment of a new research paradigm in the field of human resource administration (HRA) called green human resource management" (GHRM). The current study was conducted to highlight the work been done in the field of GHRM and provide a pictorial view to the readers to understand the effectiveness of GHRM in various organizations.

Theoretical framework: This paper provides an explanation of the development of literature and makes it possible to comprehend the topics that have been investigated in previous works of literature regarding GHRM.

Design/methodology/approach: The Scopus core-collection and VOS-viewer were utilized in the writing of this paper. For the purpose of the study, each and every GHRM related document that will already exist within the database between 2008 till 2022 will be analyzed. The display of the data via graphical visualization incorporates both bibliographic coupling and co-citation features into the presentation.

Findings: It was discovered that 418 documents on the GHRM scholarship were evaluated in this bibliometric investigation. The purpose of this study was to examine the volume, rising tendency, worldwide distribution, major journals, pioneer authors, dominant countries, and dominant industries in the field of global human resource management. With the use of logical operators, six different word combinations were combined to create the final product, “TITLE-ABS-KEY ("green human resource management" OR "green hr" OR "green human resource" OR " green human resource practices" OR "GHRM" OR "GHRMP")”, thus, the range grows wider. In the review, it was found that the GHRM is still a new idea. This review is meant to help modern researchers by giving them an overview of the current state of things.

Research, Practical & Social implications: A more thorough and objective knowledge structure evolution framework for the period 2008 to 2022 is provided by this research, which is useful to the evolution of the Human Resource Management field.

Originality/value: We have added a global perspective to our understanding of the concept's evolution across time by weaving together bibliographic information and network diagrams in this paper.

The Impact of Talent Management on Organizational Development/A Field Study in the Ministry of Commerce, the General Company for Foodstuff Trade / Salah Eteach

Mohammed Moudhar Mazil, Chiya Mohammed Ali, Balassem Mohammed lbraheem — Mon, 27 Mar 2023 00:00:00 +0000

Purpose: The current study aims to investigate the impact of talent management on organizational development in the General Company for Foodstuff Trading ,This paper explained the meaning of talent management and its importance, as well as the factors that are important in order to implement organizational development.

Theoretical framework: For this, the employees of the General Company for Foodstuff Trade were selected, and data were collected from the selected employees by means of an organized questionnaire, The study is based on a review of the various literature presented in the paper.

Design: For the purpose of the current study, a sample of 200 participants working in the General Company for Foodstuff Trade was selected. Three dimensions of talent management such as talent attraction, talent development, and talent development were measured with the help of data on a five-point Likert scale. And indeed, organizational development has been measured. The study concluded that there is an impact of talent management on organizational development in the General Company for Foodstuff Trade at the general level.

Findings: The company's management should plan clearly and set future plans to attract talented employees in order to maintain human resources within the company.

Practical Implications: If leaning towards a talent management strategy, the company's management must ensure how it defines and needs to align with the organization's goals.

Originality: This paper will be valuable to all companies seeking to understand talent management and its impact on organizational development.

Human Capital Development, Special Economic Zones, and Dubai as Case Study: a Literature Review

Fadi Sakka, Mohammed Yasin Ghadi — Mon, 27 Mar 2023 00:00:00 +0000

Purpose: This article maps the scholarly conversation on two important topics in the field of economic development: human capital and special economic zones. While these have been studied separately, little work is available on their intersection.

Design/methodology/approach: The article is a systematic literature review. It followed the preferred reporting items for systematic review and meta-analysis (PRISMA) criteria.

Findings: While human capital development has been largely discussed from the perspective of developed countries, it hasn’t been examined specifically in connection to SEZs. Moreover, there is solid evidence of the positive impact of industrial clusters, suggesting that SEZs that pursue the formation of industrial clusters might have the strongest effect on human capital development. The piece argues the intersection of human development and SEZ establishment is currently a gap in the literature calling for further empirical investigation

Originality: The literature review is brought to bear on the experience of the Emirate of Dubai, in order to highlight features of its development history that make it an ideal case study for empirical investigation.

Analysis of the Feasibility of Immersive Virtualization in Technical Training

Sílvio Marcos Braz, Ingrid Winkler, Márcio Fontana Catapan — Mon, 27 Mar 2023 00:00:00 +0000

Goal: propose a method of training in regulatory standards using immersive virtualization, aiming at improving student knowledge retention compared to traditional online models.

Theoretical Reference: use of literature through research on similar methods already applied in immersive training, dissertations, articles and national standards.

Method: practical application of training in an immersive environment in two large industries located in the metropolitan region of Curitiba, PR, where the evaluated ones completed an evaluation questionnaire according to their degree of satisfaction, which is the main parameter used in this work to prove the efficiency of the method.

Results and conclusion: the practical application of immersive training, compilation of data and analysis of results confirm the viability proposed in the method. As the country develops technologically, the method will have its applicability increasingly accessible and proven.

Research implications: a method of technological training developed as an alternative to the current molds, will certainly bring great contributions to the academy, and, at the same time, with the reduction of machine downtime, displacements, logistical costs and agglomerations, this work will bring contributions to the industry.

Originality/Value: with the advent of the covid-19 pandemic experienced in recent times, traditional methods of professional training needed to be quickly adapted, aiming to minimize the impact caused by the restriction of physical contact between people. The proposed method provides the possibility of maintaining professional training processes, offering society the possibility of being trained effectively.

Startup Home-Based Social Media Businesses

Deena Moathen, Abdulaziz Almaktoom — Mon, 27 Mar 2023 00:00:00 +0000

Purpose: The objective of this study is to investigate and analyze issues faced by small-business owners while running their businesses via social media sites, and to emphasize the opportunities for conducting business via social media.

Theoretical framework: Small businesses are vital to the success of any economy, through job creation, sparking innovation, and providing opportunities for many people to achieve financial success and independence. In today’s social media-driven environment, it is essential that small business’ owners engage with social media networking sites and understand how social media can play a crucial role in developing their businesses.

Design/methodology/approach: The research focuses on analyzing the day-to-day operations and procedures of small businesses involving social media networking sites. Two questionnaires were developed to analyze and investigate these issues effectively.

Findings: The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites.

Research, Practical & Social implications: this study was conducted to help business owners to engage with social media sites, as well as to solve issues that they face while running their online businesses.

Originality/value: The results of the first questionnaire indicate issues from customers’ perspectives, while the second questionnaire indicate issues from merchants’ perspectives. The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites.

The Impact of Workplace Spirituality, Work-Family Conflict, and Loneliness in Work on Intention to Stay: Case Study on Women Employees in Indonesia

Kenny Roz, Rizki Febriani, Siti Nur hasanah, Arif Rahman Hakim — Tue, 28 Mar 2023 00:00:00 +0000

Purpose: This study aimed to analyze the relationship between workplace spirituality, work-family conflict, loneliness in the workplace, and the intention to stay among women employees in the Indonesian manufacturing industry. It is important to understand the factors that increase employees' intention to stay as an essential resource for the company's survival.

Design/methodology/approach: Women employees were selected as the study object due to their unique roles, perspectives on work and family, and emotional sensitivity. This study was conducted with a sample of 300 women employees manufacturing in Indonesia and used the Smart-PLS analysis method.

Findings: The results showed that workplace spirituality positively and significantly impacted the intention to stay but had a negative and significant effect on work-family conflict and loneliness at work. Work-family conflict positively and significantly impacted loneliness at work but could not mediate the effect of workplace spirituality on the intention to stay. However, loneliness at work mediated the effect of workplace spirituality on the intention to stay among women employees in the manufacturing sector in Indonesia.

Research, Practical & Social implications: The highlight the need to incorporate spiritual values in the workplace to increase employees' intention to stay. Additionally, companies should reduce work-family conflict and loneliness experienced by women employees at work.

Originality/value: This study identified the overwhelming influence of workplace spirituality, work-family conflict, loneliness at work, and intention to stay among women employees in the Indonesian manufacturing industry. Aside from being workers, women also have an important role in carrying out daily life. We examine the ramifications of these findings for research and practice.

The Ecosystem of Shared Value Model for the Community Development Program in Saguling Hydroelectric Power Station area (West Java)

Billyandri Herfiantara, Melia Famiola Hariadi — Tue, 28 Mar 2023 00:00:00 +0000

Purpose: This study aims to integrate CSR programs and stakeholders in the Saguling Reservoir area (West Java) by proposing recommendations in the form of an ecosystem of shared value model that can be implemented by all stakeholders in related ecosystems to restore the function of the Citarum River and increase regional competitiveness, to increase the standard of living of the people in the area.

Theoretical framework: The theoretical framework used is The Ecosystem of Shared Value as a New Model of CSR, Pentahelix Collaboration, and Nature-Based Solution Approach.

Design/methodology/approach: This study uses a qualitative research approach with an action research design. There are two types of data used in this study, namely Primary Data (Group Discussion, Observation, and Depth Interview) and Secondary Data (Literature and Document Review). This study also uses the data analysis technique of the Miles and Huberman model which consists of three stages that must be carried out, namely data reduction, data display, and data verification.

Findings: The results show that the CSR approach in the Saguling Hydropower area is quite good, but the shared value generated is still low, especially for the Saguling Reservoir and the hydropower itself, because the current community development programs are only aimed at the community. The community development program in the Saguling Reservoir has been running for a long time, but these programs have not been integrated, so an ecosystem of shared value model is needed that can integrate several of these programs. The mapping of community development programs along the Citarum river basin (West Java) from upstream to downstream (Citarum River ring 1 area) must be carried out through intense collaboration and coordination with stakeholders.

Research, Practical & Social implications: The practical implication is that this ecosystem of shared value model can help stakeholders carry out a common agenda, namely "Restoring the Functions of the Citarum River". In addition, the application of the model, which is also accompanied by the ongoing collaboration between stakeholders, can transform the Saguling Reservoir area into a tourist village area as a form of support for the development agenda in West Java and Indonesia.

Originality/value: The research carried out is very significant in the study of corporate social responsibility, especially in the implementation of the ecosystem of shared value model, the output of which is a change towards a tourism village area. This research is also research oriented to social change.

Commercial Banks' Contribution to Expanded Investment and Credit in Jordan

Motasem Mohammad Naji Al Dabbas — Wed, 29 Mar 2023 00:00:00 +0000

Purpose: The study aimed to investigate the role of commercial banks in increasing investment and credit facilities in Jordan.

Theoretical framework: The theoretical literature in this study sheds a light on the role of the commercial banks in in increasing investment and credit facilities. It also sheds a light on the role of commercial banks in supporting economy.

Design/methodology/approach: The researchers adopted a descriptive analytical and quantitative approaches. The study’s sample includes all the commercial banks in Jordan. The researcher collected data on commercial banks from reports issued by the Central Bank of Jordan. The sampled banks include: (Bank of Jordan, Arab Bank, Capital Bank and Etihad Bank). The data targets the period (2017-2020).

Findings: The researcher found that there is an important role for Commercial banks in investment in general, due to an increasing the financial indicators of Commercial banks related to investment during the years (2017-2020). The study reported that the value of Commercial banks credit facilities increased significantly during .The comparison period (2017-2020)

Research, Practical & Social implications: The present study provides information and review of literature for the ones interested in conducting studies about the impact of commercial banks on economic variables. It also provides the decision makers in the Jordanian Ministry of Finance with useful information for supporting and improving investment in Jordan.

Originality/value: The present study is significant because it is the first study that addresses the role of commercial banks in increasing investment and credit facilities in Jordan as far as the researcher knows.

Impact of Self – Congruity and Destination Image on Tourist Loyalty: Evidence from Recreation farm Tourism

Quang Vinh Nguyen — Wed, 29 Mar 2023 00:00:00 +0000

Purpose: This paper's objective was to evaluate the impact of self-congruity and destination image on tourist loyalty at recreation farm destinations.

Theoretical framework: The relationship between self-congruity, destination image, and destination loyalty is based on the theory of social distance, have been studied for a long time (Liu et al., 2012). However, numerous questions regarding the unstable relationship between self-congruity and destination loyalty still need to be answered. More studies must evaluate the relationship between self-congruity, destination image, and visitors' loyalty to recreation farm destinations.

Design/methodology/approach: PLS-SEM method was applied. 270 valid questionnaires were qualified for analysis, accounting for 67.5% of the total questionnaires issued and satisfying the sample size required. The questionnaires were distributed and asked directly to visitors visiting the Ba Vi, Hanoi recreation farms from June to July 2022, when Hanoi began to open to visitors after two years closed by the COVID-19 pandemic.

Finding: The analysis found that destination image directly affects self-congruity, and both destination image and self-congruity directly influence visitor satisfaction and loyalty. Satisfaction also has a direct influence on tourist loyalty. The indirect relationships between destination image and self-congruity with tourist loyalty are indicated. Its results confirmed the role of mediators of satisfaction in this study and considered contributing to academic theory.

Research, Practical & Social implications: This study provides recommendations for tourism managers and marketers in improving the image of the destination and increasing satisfaction as well as improving the visitor return rate related to the Recreation Farm Tourism.

Originality/value: This study contributes significantly to the literature because it demonstrated an indirect relationship between destination image, self-congruity, and loyalty through satisfaction.

Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program

Yuce Sariningsih, Wanda Kiyah George Albert, Ine Mariane — Wed, 29 Mar 2023 00:00:00 +0000

Purpose: The aim of this research was to investigate strategy to improve KPM’s start-up business creativity in the context of social entrepreneurship program.

Theoretical framework: The primary goal of social work is to improve a society's overall well-being, especially for the most vulnerable populations. It's not just corporate responsibility where social workers can help businesses and strengthen entrepreneurship (Zastrow, 2017).

Design/methodology/approach: The method used a qualitative approach by interviewing 3 informants of KPM, and the data was analysed by using SWOT analysis to helping identify competitive opportunities for improvement. It was designed to assess strengths (S) and weaknesses (W) as internal capabilities, while opportunities (O) and threats (T) are posed by the external environment.

Findings: KPM was in incubate profile of creativity and need to empower their business skill to be sustainable, and needed the intervention of social work in giving some business education and to strengthen social entrepreneurship of KPM by using case work method should be improved.

Research, Practical & Social implications: This research is urgently needed to break KPM's dependence on public assistance and increase their sustainable income through business startups and strengthen their entrepreneurial spirit.

Originality/value: This research related to social work intervention in business and industry to strengthen KPM start-up through social entrepreneurship. KPM showed that they still rely on public assistance to meet their daily needs.

Participation of Batik SMEs Towards Business Independence And Collaborative Advantage: A Case Study On Natural Color Batik Smes

Prasetyo Hadi, Nurfauziah Nurfauziah, Suhartini, Muafi Muafi — Wed, 29 Mar 2023 00:00:00 +0000

Purpose: This study aims to answer the level of participation of batik SMEs toward business independence and sustainable collaborative advantage.

Theoretical framework: Participation theory in the context of SMEs is needed so that MSMEs can take advantage of company-specific assets so that they can increase competitiveness and independence and (Nazaruddin & Anwarudin (2019; Chesoli, 2013) and collaborative advantage (Holmes et al., 2019; Stevens, 2013; Huxham & Vangen, 2005).

Design/methodology/approach: This is descriptive qualitative research with participants of natural color batik SMEs in Klaten, Central Java. This is because Klaten is one of the areas that have a very strong craft and batik industry ecosystem. The researcher conducted unstructured direct interviews with participants and directly visited business locations. Researchers used triangulation techniques to obtain the validity of the data obtained

Findings: The results prove that active participation from SMEs can improve business independence and collaborative advantage.

Research, Practical & Social implications: This research has implications that when participation programs are implemented by creative SMEs, SMEs can increase business independence and collaborative excellence

Originality/value: Participatory research in the context of SMEs related to SME independence and collaborative advantage is still very limited, especially when using a qualitative approach.

The Impact of Branding in Building and Enhancing Customer Loyalty for Banking Services: an Applied Study of Commercial Bank Customers in Jordan

Wed, 29 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to examine the impact of branding in building and enhancing customer loyalty for banking services.

Theoretical framework: branding dimensions are the first factors, which affect a customer’s opinion of the quality and features a particular product, including brand recognition, mental image, trust, satisfaction, market value, and perceived quality. A large number of studies indicate that customer loyalty influences brand value (Janghyeon & Yuksel, 2011).

Design/methodology/approach: The research reports on field study that operationalizes a theoretical framework to examine the impact of branding in building and enhancing customer loyalty for banking services.

Findings: Evidence from the study indicates that the dimensions of branding have a statistically significant impact in building and enhancing customer loyalty for banking services in Jordan

Research, Practical & Social implications: the study suggests improving customer trust in their brand and banking services, because such trust is one of the most important dimensions that enhances customer satisfaction, and persuades them to have the desired level of loyalty for these services.

Originality/value: The results indicate the role of the branding can build and enhance customer loyalty for banking services in commercial bank in Jordan.

A Perspective of Digital Marketing in Rural Areas: a Literature Review

Saravanan Ravi, Sundara Rajan Cholapandiyapuram Rajasekaran — Wed, 29 Mar 2023 00:00:00 +0000

Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing.

Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic

Design/methodology/approach: This paper wants to find out what makes people want to use digital marketing tools for further study. According to the author's previous research, factors that affect digital marketing are attitude, trust, adaptation, value, and quality. According to the author's analysis of recent studies, digital marketing is more effective than traditional marketing, and users are more willing to use digital marketing than traditional marketing. So, this article shows different kinds of research, such as quantitative and qualitative analyses and case studies that can be found in databases like Web of Science and Scopus. This helps readers understand the topic better.

Findings: The Review provides a literature review of who is willing to use digital marketing over traditional marketing.

Originality/value: The review discusses theories, methodologies, context, findings, and future scope of research.

Research limitations: Limitations were found when picking relevant journals and articles. Some journals need authentic access to get in, so data can't be analyzed from these articles. Also, this study is limited with rural context.

Social implications: The use of digital marketing technologies and tools that can be used more effectively to improve the traditional marketing strategy because the word "digitalization" has started to take over the world. Digital marketing tools are one of the best ways to connect with customers and draw them in.