International Journal of Professional Business Review https://www.openaccessojs.com/JBReview <p align="justify"><strong>International Journal of Professional Business Review </strong>aims to publish original research in order to contribute to the promotion and dissemination of key issues in professional business and related areas. The <strong>JPBReview</strong>'s content aspires to be relevant and interesting to a wide readership, which adds to the understanding and discussion of professional business and academia worldwide. To be published in the <strong>JPBReview</strong>, authors must adhere to high standards of research and contribute to theory and/or practice in related areas, regardless of whether the level of analysis is the organization, region or country.</p> <p align="justify">The <strong>JPBReview</strong> challenges potential authors to produce high quality distinguished research, well grounded in theory and with high methodological rigor. The demonstration of an effective conceptual contribution will be considered in the journal's editorial process.</p> <p align="justify">To submit your paper (<strong>English, Portuguese and Spanish language</strong>), please visit the online submission page (login and download template). All articles are subject to a double-blind review process. <strong>Jpbreview Journal</strong> require a Contributer ID (see <strong><a href="http://www.redalyc.org/acercadeautores.oa" target="_blank" rel="noopener">ORCID and Redalyc ID</a></strong>) for all authors. ORCID is a persistent unique identifier for researchers and functions similarly to an article’s Digital Object Identifier (DOI). ORCIDs enable accurate attribution and improved discoverability of an author’s published work. The author will need a registered ORCID in order to submit a manuscript or review a proof in this journal.</p> <p align="justify">This journal <span style="text-decoration: underline;"><strong>is indexing and abstracting in:</strong></span> <strong>SCOPUS ELSEVIER</strong> (articles), REDALYC (MEXICO), AMELICA (UNESCO) Directory of Open Access Journals (DOAJ) Ebsco Host Publishing, Cengage Gale Learning, PKP Index, Google Scholar and OpenAire (See Indexing &amp; Abstracting page).</p> <p align="justify">In the drive to succeed in its mission, in addition to the traditional editorial, the journal offers:</p> <p>• Editorial Comments</p> <p>• Articles</p> <p>• Technical Reports</p> <p>• Perspectives</p> <p>• Bibliographic Reviews</p> Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI en-US International Journal of Professional Business Review 2525-3654 <p>Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;</p><p>The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;</p><p>The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);</p><p>The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.</p><p>Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.</p><p>Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.</p><p>Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at <a href="http://opcit.eprints.org/oacitation-biblio.html">http://opcit.eprints.org/oacitation-biblio.html</a></p> Antecedent and Consequents of Eco-Innovation for Sustainability: Generations' Perceptions in Brazil and Portugal https://www.openaccessojs.com/JBReview/article/view/280 <p><strong>Purpose</strong> – This study aims to analyze the perception of generations (Baby boomers, X and Y) about the influence of Holistic Helixes of Innovation on Eco-innovation, as well as Eco-innovation on Environmental Practices, Cleaner Production, Social Actions, Regional Development, Smart Cities and Sustainable Development. <strong>Theoretical framework – </strong>Holistic Helixes of Innovation, Eco-innovation, Environmental Practices, Cleaner Production, Social Actions, Regional Development, Smart Cities and Sustainable Development. <strong>Design/methodology/approach </strong>– The method used was a descriptive, quantitative research, applied to 1032 individuals residing in Brazil and Portugal, analyzed using Structural Equation Modeling. <strong>Findings – </strong>Holistic Helixes of Innovation strongly influence Eco-innovation. This finding can contribute to the promotion of public policies to encourage integration among stakeholders of holistic innovation helices, such as universities, government, industries, technology parks, spin-offs, incubators, startup, consulting teams, non-governmental organizations, shareholders, suppliers, and customers. The study also shows the positive influence of eco-innovation on environmental practices, cleaner production, social actions, smart cities, sustainable development, with emphasis on regional development. <strong>Research, Practical &amp; Social implications – </strong>The Eco-innovation precepts are key to trigger positive influences on socio-environmental aspects, smart cities and regional and sustainable development. In this sense, organizations and governments can contribute to society, with greater efficiency, allocating resources in projects that develop socio-environmental innovations. <strong>Originality/value </strong>– It is relevant for science to know the variables that can help governments and other organizations to develop policies and actions to promote the improvement of people's quality of life from a long-term triple bottom line perspective.</p> Eliana Andréa Severo Julio Cesar Ferro De Guimarães Copyright (c) 2022 Eliana Andréa Severo, Julio Cesar Ferro De Guimarães http://creativecommons.org/licenses/by-nc-nd/4.0 2021-10-19 2021-10-19 7 1 e0280 e0280 10.26668/businessreview/2022.v7i1.280 Predicting Malaysian university students’ intent to pursue retailing career: Applicability of theory of planned behavior https://www.openaccessojs.com/JBReview/article/view/277 <p><strong>Purpose:</strong> The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career intention of Malaysian undergraduate business students.</p> <p><strong>Theoretical framework:</strong> Using Ajzen’s (1991) Theory of Planned Behavior (TPB) as the underpinning theoretical framework, this study hypothesized that students’ intent to pursue a career in retailing are influenced by the three independent variables in TPB (attitude, subjective norm, and perceived behavioral control) and the additional variable of knowledge.</p> <p><strong>Methodology: </strong>Data were collected via an online survey among a sample of 316 undergraduate business students from three public universities in Malaysia. Structural equation modelling approach was used to assess the strength of the hypothesized relationships of the proposed model simultaneously via the two-stage model building process.</p> <p><strong>Findings:</strong> Results indicate that students’ attitude, subjective norm, and knowledge significantly predicted students’ intent to pursue a career in retailing, but perceived behavioral control surprisingly did not. All the four explanatory variables in TPB explained about 76 percent of the variance in behavioral intention to pursue a retail career.</p> <p><strong>Research, Practical &amp; Social implications</strong><strong>:</strong> Findings of this study clearly supports the applicability of the TPB in predicting students’ intent to pursue a career in retailing. Results obtained can serve as a basis for future works in this area. This study also offers implications for educators and industry practitioners to foster retail career intentions among students.</p> <p><strong>Originality</strong>: This study is a pioneering attempt to test the applicability of the TPB as a theoretical framework to predict university students’ retail career intention.</p> Safiek Mokhlis Nik Syuhailah Nik Hussin Nurul Zarirah Nizam Nor Azila Mohd Noor Noor Awanis Muslim Copyright (c) 2022 Safiek Mokhlis, Nik Syuhailah Nik Hussin, Nurul Zarirah Nizam, Nor Azila Mohd Noor, Noor Awanis Muslim http://creativecommons.org/licenses/by-nc-nd/4.0 2021-10-26 2021-10-26 7 1 e0277 e0277 10.26668/businessreview/2022.v7i1.277 Electronic Word-of-Mouth Advertising Versus Brand Strength: Effects On Consumers’ Purchasing Decision https://www.openaccessojs.com/JBReview/article/view/250 <table> <tbody> <tr> <td> <p><strong>Purpose:</strong> The research compared the effect of electronic word-of-mouth advertising (e-WOM) and brand strength in consumers' decision to purchase an experience product and service.</p> <p><strong>Theoretical framework:</strong> There is no clarity of the most significant influencer of the purchase decision: (1) being a strong brand induced by the company's efforts or (2) other consumers praise it, or (3) this praise intensifies the influence of brands previously strong. The research aimed at the possible generalization of these effects to experience product and service.</p> <p><strong>Method:</strong> In two between-group experiments, consumers presented their strong or weak brand purchasing decisions with the positive, negative, or neutral presence of e-WOM for a product (smartphone) and a service (hosting reservation), both of experience. The authors used logistic regressions containing the purchase decision as the dependent variable.</p> <p><strong>Findings:</strong> The results show the positive direct and moderating effects of e-WOM on the relationship between brand strength and purchase decision, with little difference between product and service. Positive e-WOM is more remarkable for the weak brand than for the strong brand (bracing effect). Negative e-WOM is greater for the strong brand than for the weak brand (weakening effect). Finally, negative e-WOM reduces the purchase decision probability for both brand strengths (aversive effect).</p> <p><strong>Research implications:</strong> The study reveals patterns of e-WOM effects (bracing, weakening, aversive, and supplementary) on the influence of brand strength on purchase decisions.</p> <p><strong>Originality:</strong> This paper brings the implications of e-WOM effects for brand management, revealing its patterns for better control.</p> </td> </tr> </tbody> </table> Rafael Barreiros Porto Eluiza Alberto de Morais Watanabe Mariana Matos Araújo Barrozo Eurípedes Xavier de Souza Júnior Copyright (c) 2021 Rafael Barreiros Porto, Eluiza Alberto de Morais Watanabe, Mariana Matos Araújo Barrozo, Eurípedes Xavier de Souza Júnior http://creativecommons.org/licenses/by-nc-nd/4.0 2021-10-18 2021-10-18 7 1 e0250 e0250 10.26668/businessreview/2022.v7i1.250 Relational Capability: A Prospective Study at Brazilian Technological-Base Enterprises in Biotech Industry https://www.openaccessojs.com/JBReview/article/view/233 <p><strong>Purpose</strong>: R&amp;D activities, as well as its knowledge multidisciplinary fostered contribute to technology-based enterprises (TBE) seek innovation of products in continuous and collaborative ways. Enterprise capability to dealing with diversity, inimitable values, emotional and social links among individuals involved in changing is crucial for P&amp;D succeed. Considering context, we follow to answer research question: How do TBE articulate relational capability to new products development (NPD)?</p> <p><strong> </strong><strong>Design/methodology/approach: </strong>Thereunto, a multiple cases study in four TBE is performed into biotech industry. </p> <p><strong>Findings: </strong>Outcomes led to design a descriptive relational capability model associated with NPD which identify interactions and synergies that contribute to deeper knowledge in strategic alliances management in TBE for NPD. <em> </em></p> <p><strong>Research, Practical &amp; Social implications: </strong>There are clear contributions to advance knowledge through this research in respect of deep analysis of relational capabilities into biotech TBE since they operate in a collaborative R&amp;D system and partnership with outsiders to hunt opportunities, resources, and technologies. So, we have a social phenomenon to understand relational capabilities applied in NPD under a dynamic market influence.</p> Joao Marcos Silva de Almeida Priscila Rezende da Costa Adriana de Castro Pires Angélica Pigola Copyright (c) 2021 International Journal of Professional Business Review http://creativecommons.org/licenses/by-nc-nd/4.0 2021-10-18 2021-10-18 7 1 e0233 e0233 10.26668/businessreview/2022.v7i1.233 Management of Ecological Resources for Sustainable Tourism: A Systematic Review on Community Participation in Ecotourism Literature https://www.openaccessojs.com/JBReview/article/view/269 <p><strong>Objectives of the study:</strong> This paper aims to analyse how community participation is viewed and implemented in ecotourism projects with evidence from ecotourism literature. The paper elaborates on the evolution and trends of community participation in ecotourism projects.</p> <p><strong>Methodology:</strong> With the use of content analysis method, the study analyses literature in the form of journal articles. For the analysis, research articles published from 1990-2019 were collected from journal databases and search engines, including Scopus, Science Direct, Taylor and Francis, and Google Scholar.</p> <p><strong>Originality/ Relevance:</strong> The present study intends to address the research gap in ecotourism literature that reviews and descriptively analyze the disseminated information on community participation</p> <p><strong>Findings:</strong> The main findings suggest that only some ecotourism projects are successfully running with the full participation of local communities. The extent and type of community participation vary in each ecotourism project depending on social, cultural, and political factors. It also points out the presence of contradicting views regarding its effectiveness and applicability.</p> <p><strong>Theoretical/ Methodological Contributions:</strong> Analysis of ecotourism literature on one of the key aspects of ecotourism is necessary to investigate and understand the patterns and themes of community participation and contributes on the directions for future research.</p> Uswathul Hasana Sampada Kumar Swain Babu George Copyright (c) 2021 Uswathul Hasana, Sampada Swain, Babu George http://creativecommons.org/licenses/by-nc-nd/4.0 2021-10-21 2021-10-21 7 1 e0269 e0269 10.26668/businessreview/2022.v7i1.269