TY - JOUR AU - Chandu, Venkateswarlu AU - Reddy, K. Pradeep AU - Srilakshmi, Sambhana AU - Shifaly, PY - 2022/08/03 Y2 - 2024/03/28 TI - Pre-investment perception of investors’ towards security market in indian context JF - International Journal of Professional Business Review JA - J. Professional Business Review VL - 7 IS - 2 SE - Articles DO - 10.26668/businessreview/2022.v7i2.416 UR - https://www.openaccessojs.com/JBReview/article/view/416 SP - e0416 AB - <table><tbody><tr><td><p><strong>Purpose:</strong> The security market comprises the buy and sell of the securities based on the demand. The security markets instruments comprise debt, equity, hybrid securities, and derivatives.</p><p> </p><p><strong>Theoretical framework:</strong>The investors perceive the adoption of the security market as necessary to examine the pre-investment in the security market.</p><p> </p><p><strong>Design/methodology/approach:</strong> With the implementation and incorporation of security features, the performance of the security market is improved.</p><p> </p><p><strong>Research, Practical &amp;  Social  implications:</strong>The analysis is based on the Indian security market scenario through data collection from 300 respondents. The data were collected through primary data collection in quantitative and qualitative approaches.</p><p> </p><p><strong>Findings:</strong>The examination is based on the evaluation of the framed hypothesis based on the demographic profile of the investors in the security market.</p><p> </p><p><strong>Originality/value: </strong>The findings concluded that the risk associated with the security investments was subjected to security risk.</p><p> </p></td></tr></tbody></table> ER -