Modeling Interest in Visiting Through Expected Values in Tourism at Solok Regency, Indonesia
DOI:
https://doi.org/10.26668/businessreview/2023.v8i5.986Keywords:
Brand Element, Brand Identity, Destination Branding, City BrandingAbstract
Purpose: This study aims to determine the effect of Digital Marketing, Local Wisdom and Facilities on Tourist Interests in Visiting Tourism in Solok Regency.
Theoretical framework: Competition for tourist destinations requires understanding, apart from tourism destinations or tourism-specific factors, the inclusion of factors that affect competition for companies and organizations involved in the production of tourism "products". In other words, a tourist destination is competitive if it can attract and satisfy potential tourists and this competition is determined by tourism-specific factors and broader factors that influence tourism service providers. (Trusov, 2016)
Design/methodology/approach: The sample size in this study was adjusted to the Structural Equation Model, which became Structural Equation (SEM). This means that a minimum of 200 samples must be included in the SEM study using the MLE estimation model.
Findings: The findings in this study prove that facilities have a significant impact on the interest of visiting tourists. This proves that interest in visiting will increase along with the good facilities offered at a tourist destination, which is because the expectations of tourists who come before visiting a tourist attraction are to get satisfaction or happiness after visiting the tourist attraction.
Research, Practical & Social implications: The implicative suggestion from this study is that tourism managers must also prioritize developments that occur in the tourism industry so that tourism objects are not left behind in the face of competition with other tourist objects.
Originality/value: The drastic decrease in tourist visits to Solok Regency makes this a gap in this study. So this research focuses on analyzing the factors that are considered relevant to influence the decision to visit, namely product, price and digital marketing. The novelty in this study lies in the object under study, namely all existing tourist destinations with the research subjects being visiting tourists using the Structural Equation Modeling (SEM) approach. The results of this study are expected to contribute to the development of marketing science, especially in the tourism sector.
Downloads
References
Agussalim, M., Kristin, M., & Ali, H. (2016). Role of revolving loan program community national urban self (PNPM MP) against poverty prevention in Padang. International Journal of Applied Business and Economic Research.
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Anuvareepong, S. (2017). The assessment of hospitality and tourism SMEs awareness on the use of mobile technology and Internet services - A case study of hotel businesses in Thailand. Proceeding - 2016 2nd International Conference on Science in Information Technology, ICSITech 2016: Information Science for Green Society and Environment, pp. 350–355. https://doi.org/10.1109/ICSITech.2016.7852661
Ardiansyah, K., Sumar, & Nugroho, A. A. (2022). Pengaruh Daya Tarik Wisata, Aksesibilitas Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Siangau Kabupaten Bangka Barat. JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen Dan Akuntansi, 11(1), 101–113. https://doi.org/10.33319/jeko.v11i1.102
Ardito, L. (2019). Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration. Business Process Management Journal, 25(2), 323–346. https://doi.org/10.1108/BPMJ-04-2017-0088
Arismayanti, N. K. (2021). Community Local Wisdom and Efforts to Create Quality Marine Tourism. Webology, 18(2), 243–260. https://doi.org/10.14704/web/v18i2/web18319
Aswani, R. (2018). Search engine marketing is not all gold: Insights from Twitter and SEOClerks. International Journal of Information Management, 38(1), 107–116. https://doi.org/10.1016/j.ijinfomgt.2017.07.005
Autier, P. (2018). Mammography screening: A major issue in medicine. European Journal of Cancer, 90, 34–62. https://doi.org/10.1016/j.ejca.2017.11.002
Bhuiyan, M. A. H., & Darda, M. A. (2020). Tourists’ satisfaction on heritage sites of Dhaka city in Bangladesh. International Journal of Culture, Tourism and Hospitality Research, 14(1), 34–43. https://doi.org/10.1108/IJCTHR-06-2018-0081
Chassiakos, Y. R. (2016). Children and adolescents and digital media. Pediatrics, 138(5). https://doi.org/10.1542/peds.2016-2593
Dadwal, S. S. (2015). The augmented reality marketing: A merger of marketing and technology in tourism. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications, Vol. 1, pp. 63–80. https://doi.org/10.4018/978-1-4666-8751-6.ch004
Dalmoro, M., Costa Pinto, D., Herter, M. M., & Nique, W. (2020). Traditionscapes in emerging markets : How local tradition appropriation fosters cultural identity. International Journal of Emerging Markets, 15(6), 1105–1126. https://doi.org/10.1108/IJOEM-04-2019-0270
Dressler, M., & Paunovic, I. (2019). Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components. International Journal of Wine Business Research, 31(1), 109–127. https://doi.org/10.1108/IJWBR-07-2018-0036
Ernawati, S. (2021). TOURIST ATTRACTIONS AND SERVICESCAPE AS EFFORTS TO INCREASE VISITING INTEREST ON HALAL TOURISM IN BIMA CITY. 6(1), 20–30.
Eskandari, N., & Noorzai, E. (2021). Offering a preventive solution to defects in commercial building facility system using BIM. Facilities, ahead-of-p(ahead-of-print). https://doi.org/10.1108/F-04-2020-0037
F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Følstad, A. (2018). Customer journeys: a systematic literature review. Journal of Service Theory and Practice, Vol. 28, pp. 196–227. https://doi.org/10.1108/JSTP-11-2014-0261
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context Internet Research Article information : (June). https://doi.org/10.1108/IntR-06-2016-0164
Georgescu Paquin, A., & Cerdan Schwitzguébel, A. (2021). Analysis of Barcelona’s tourist landscape as projected in tourism promotional videos. International Journal of Tourism Cities, 7(2), 257–277. https://doi.org/10.1108/IJTC-03-2020-0046
Giaccone, S. (2019). New technologies in smart tourism development: The #iziTRAVELSicilia experience. Tourism Analysis, 24(3), 341–354. https://doi.org/10.3727/108354219X15511864843867
Gilang Widagdyo, K. (2015). Analisis Pasar Pariwisata Halal Indonesia. The Journal of Tauhidinomics, 1(1), 73–80.
Gürhan-Canli, Z. (2018). Consumers and Brands across the Globe: Research Synthesis and New Directions. Journal of Marketing, 26(1), 96–117. https://doi.org/10.1509/jim.17.0063
Hapzi Ali. Nandan Lima Krisna. (2013). Metodologi Penelitian Petunjuk Praktis.
Hsiao, K. (2018). What drives smartwatch purchase intention? Perspectives from hardware, software, design, and value. Telematics and Informatics, 35(1), 103–113. https://doi.org/10.1016/j.tele.2017.10.002
Huibin, X. (2012). Community participation of cultural heritage tourism from innovation system perspective. International Journal of Services, Technology and Management, 18(3), 105–127. https://doi.org/10.1504/IJSTM.2012.052855
Hwang, J. (2020). Food tourists’ connectivity through the 5A journey and advocacy: comparison between generations Y and X. Asia Pacific Journal of Tourism Research, 25(1), 27–38. https://doi.org/10.1080/10941665.2019.1580756
Istianingsih, N., Salim, E., & Defit, S. (2019). Strategi Sustainability UMKM Pisang Sale di Kabupaten Bungo dengan Metode SWOT dan Analytic Hierarchy Process (AHP). Prosiding Seminar Nasional Riset Information Science (SENARIS), 1(September), 110. https://doi.org/10.30645/senaris.v1i0.14
Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach. Sustainability (Switzerland), 11(22). https://doi.org/10.3390/su11226401
Killian, G. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539–549. https://doi.org/10.1016/j.bushor.2015.05.006
Lamberton, C. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, Vol. 80, pp. 146–172. https://doi.org/10.1509/jm.15.0415
Lee, M. K., & Yoo, S. H. (2015). Using a Choice Experiment (CE) to Value the Attributes of Cruise Tourism. Journal of Travel and Tourism Marketing, 32(4), 416–427. https://doi.org/10.1080/10548408.2014.904259
Leeflang, P. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1–12. https://doi.org/10.1016/j.emj.2013.12.001
Li, S. C. H. (2017). Destination marketing: The use of technology since the millennium. Journal of Destination Marketing and Management, 6(2), 95–102. https://doi.org/10.1016/j.jdmm.2017.04.008
MacKey, T. (2016). Digital danger: A review of the global public health, patient safety and cybersecurity threats posed by illicit online pharmacies. British Medical Bulletin, Vol. 118, pp. 110–126. https://doi.org/10.1093/bmb/ldw016
Melero, I. (2016). Recasting the customer experience in today’s omni-channel environment. Universia Business Review, 2016(50), 18–37. https://doi.org/10.3232/UBR.2016.V13.N2.01
Mortazavi, R. (2021). The relationship between visitor satisfaction, expectation and spending in a sport event. European Research on Management and Business Economics, 27(1), 100132. https://doi.org/10.1016/j.iedeen.2020.10.002
Nour, M. (2016). Efficacy and external validity of electronic and mobile phone-based interventions promoting vegetable intake in young adults: Systematic review and meta-analysis . Journal of Medical Internet Research, Vol. 18. https://doi.org/10.2196/jmir.5082
Parastiwi, F. D., & Farida, N. (2018). Pengaruh Daya Tarik Dan Word-of-Mouth Terhadap Kunjungan Ulang Melalui Kepuasan. Jurnal Administrasi Bisnis, 6(2), 72. https://doi.org/10.14710/jab.v6i2.16608
Parise, S. (2016). Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons, 59(4), 411–420. https://doi.org/10.1016/j.bushor.2016.03.004
Pelsmacker, P. De. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47–55. https://doi.org/10.1016/j.ijhm.2018.01.003
Petit, O. (2019). Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. Journal of Interactive Marketing, 45, 42–61. https://doi.org/10.1016/j.intmar.2018.07.004
Purba, C. B., Arzio, & Ali, H. (2017). The influence of compensation, working environment and organization culture on working productivity of BPJS (workers social security agency) employment staff in Rawamangun Branch. Man in India.
Ratnanto, S., & Purnomo, H. (2019). Perceived Dan Expectation Value Dengan Metode SERVQUAL Studi: siakad. unpkediri. ac. id. SENMEA IV & Call Paper, Fakutas Ekonomi Dan Bisnis, UNPGRI Kediri, (October), 361–367. Retrieved from http://ojs.senmea.fe.unpkediri.ac.id/index.php/senmea/article/download/8/51
Riadhus Sholihin. (2019). Digital Marketing Di Era 4.0 (Pertama). Yogyakarta: Quadrant.
Rideng, I. W., Budiartha, I. N. P., & Sukandia, I. N. (2020). The development of bali tourism through cultural and local wisdom of customary village. International Journal of Entrepreneurship, 24(5), 1–6.
Ridwan, M., Mulyani, S. R., & Ali, H. (2020). Building behavior and performance citizenship: Perceived organizational support and competence (case study at SPMI private university in west Sumatra). International Journal of Psychosocial Rehabilitation. https://doi.org/10.37200/IJPR/V24I6/PR260195
Robinson, T. N. (2017). Screen media exposure and obesity in children and adolescents. Pediatrics, 140. https://doi.org/10.1542/peds.2016-1758K
Rokhayah, E. G., & Ana Noor Andriana. (2021). Pengaruh Daya Tarik Wisata, Fasilitas, dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan di Pantai Istana Amal Kabupaten Penajam Paser Utara. Jurnal Kajian Dan Terapan Pariwisata, 2(1), 10–18. https://doi.org/10.53356/diparojs.v2i1.43
Safira, R. E., Noer, D., Rahmanto, A., Syams, A., & Fahmi, R. (2018). Regional Promotion And. 2(2).
Salaheldin, M. H., Hassanain, M. A., Hamida, M. B., & Ibrahim, A. M. (2021). A code-compliance assessment tool for fire prevention measures in educational facilities. International Journal of Emergency Services, ahead-of-p(ahead-of-print). https://doi.org/10.1108/IJES-06-2020-0030
Scuotto, V. (2017). The effect of social networking sites and absorptive capacity on SMES’ innovation performance. Journal of Technology Transfer, 42(2), 409–424. https://doi.org/10.1007/s10961-016-9517-0
Seakhoa-King, A., Augustyn, M. M., & Mason, P. (2020). Conceptualising and Measuring Quality in Tourism. In Tourism Destination Quality (pp. 41–65). https://doi.org/10.1108/978-1-83909-558-020201004
Silalahi, A. (2020). Strategy Development of Tourism Management Based on Local Wisdom: An Empirical Study of Local Wisdom in the Lake Toba Area to Trigger the Improvement of Lake Toba Area Tourists Destination. https://doi.org/10.13140/RG.2.2.26806.73284
Siregar, O. M., Selwendri, ., & Abdilah, M. B. (2020). Factors to Increase Tourist Loyalty in North Sumatera. 199–204. https://doi.org/10.5220/0010013901990204
Sondakh, P. M. N., & Tumbel, A. (2016). Ke Objek Wisata Alam Gunung Mahawu , Tomohon the Influence of Services , Sefety and Attractiveness To Attract Tourist Who Visited Mahawu Volcano Mountain in Tomohon City. Jurnal Berkala IImiah Efesiensi, 16(01), 280–288.
Sudarmayasa, I. W., Setiyowati, E., Uhai, S., & Anugrah, K. (2022). The Effect of Location on the Marketing of Sustainable Community-Based Tourism Destinations in the Pela Tourism Village. 647, 723–728.
Sugandini, D., Effendi, M. I., Aribowo, A. S., & Utami, Y. S. (2018). Marketing strategy on community based tourism in special region of Yogyakarta. Journal of Environmental Management and Tourism, 9(4), 733–743. https://doi.org/10.14505/jemt.v9.4(28).06
Syazali, M. (2019). Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0. Management Science Letters, 9(11), 1875–1886. https://doi.org/10.5267/j.msl.2019.6.005
Thorn, J., Coast, J., & Andronis, L. (2016). Interpretation of the Expected Value of Perfect Information and Research Recommendations: A Systematic Review and Empirical Investigation. Medical Decision Making, 36(3), 285–295. https://doi.org/10.1177/0272989X15586552
Tjiptono, F. (2015). strategi pemasaran (4th ed.). andi.
Trusov, M. (2016). Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting. Marketing Science, 35(3), 405–426. https://doi.org/10.1287/mksc.2015.0956
Tzanetakis, M. (2016). The transparency paradox. Building trust, resolving disputes and optimising logistics on conventional and online drugs markets. International Journal of Drug Policy, 35, 58–68. https://doi.org/10.1016/j.drugpo.2015.12.010
Valos, M. J. (2016). Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence and Planning, 34(1), 19–40. https://doi.org/10.1108/MIP-09-2014-0169
Vengesayi, S., Mavondo, F. T., & Reisinger, Y. (2009). Tourism destination attractiveness: Attractions, facilities, and people as predictors. Tourism Analysis, 14(5), 621–636. https://doi.org/10.3727/108354209X12597959359211
Xu, Z. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562–1566. https://doi.org/10.1016/j.jbusres.2015.10.017
Xue, Y., & Deng, Y. (2020). Refined expected value decision rules under orthopair fuzzy environment. Mathematics, 8(3). https://doi.org/10.3390/math8030442
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Emil Salim, Hapzi Ali, Yulasmi
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.
Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
