The effectiveness of directing optional activities as capital for small and medium enterprises based on digitalization in the crisis




Small and Medium Enterprises, The Covid-19 Crisis, Activity of Choice, Directing


Purpose: This study aims to increase and direct the capital owned by SMEs so that they are able to survive in crisis conditions.


Theoretical framework:  During the covid-19 crisis, companies sought innovative ways to survive. They must utilize inter-business networks, select productive activities, and adjust their marketing strategies. Agents of artificial intelligence have been utilized as a "creative class" (public knowledge). All SMEs are unprepared for the first time in economic history to adapt to the COVID-19 pandemic crisis. Therefore, SME managers must learn from COVID-19.


Design/methodology/approach: Qualitative descriptive approach was used aims to direct choice activities with individual performance in groups, data collection techniques with surveys.  The research is focused on 300 small and medium-sized enterprises (SMEs) in five industrial areas in Central Java (Semarang, Pekalongan, Tegal, and Brebes) that are directly affected by the COVID-19 pandemic crisis.


Findings: The findings prove that the social aspects of the company, innovation and training are significant and positive sustainability factors. So far, there have been no fundamental changes made by SME owners to manage their business. still with the old concept with dogma that has been inherited from its predecessors by looking at what has been done in the past.


Research, Practical & Social implications: Further research needs to be studied more deeply about the dimensions of Directing Creativity choice in the micro and large sectors, the impact of leadership needs to be studied if this variable is included in further research.


Originality/value:  The results of the study indicate that the first creative SMEs are able to survive the crisis, the second SMEs have sustainable programs and the third are innovative SMEs.


Download data is not yet available.


Aleksić-Glišović, M., Jerotijević, G., & Jerotijević, Z. (2019). Modern approaches to employee motivation. Ekonomika, 65(2), 121–133.

Baer, M. (2010). The Strength-of-Weak-Ties Perspective on Creativity: A Comprehensive Examination and Extension. Journal of Applied Psychology, 95(3), 592–601.

Bandura, A. (1971). Social learning: Theory. In Encyclopedia of Animal Behavior (pp. 380–386).

Blašková, M., Majchrzak-Lepczyk, J., Hriníková, D., & Blaško, R. (2019). Sustainable academic motivation. Sustainability (Switzerland), 11(21), 1–24.

Bourletidis, K., & Triantafyllopoulos, Y. (2014). SMEs Survival in Time of Crisis: Strategies, Tactics and Commercial Success Stories. Procedia - Social and Behavioral Sciences, 148, 639–644.

Brinkley, I. (2020). Innovation , creativity and entrepreneurship in 2020. First Published, 29.

Burlea-Schiopoiu, A., & Mihai, L. S. (2019). An integrated framework on the sustainability of SMEs. Sustainability (Switzerland), 11(21).

Çekmecelioğlu, H. G., & Günsel, A. (2013). The Effects of Individual Creativity and Organizational Climate on Firm Innovativeness. Procedia - Social and Behavioral Sciences, 99(January), 257–264.

Clarke, S., & Holdsworth, L. (2017). Flexibility in the Workplace: Implications of flexible work arrangements for individuals, teams and organisations. In The International Journal of Human Resource Management (Vol. 27, Issue 22).

Cook, P. (1998). The creativity advantage - is your organization the leader of the pack? Industrial and Commercial Training, 30(5), 179–184.

Cooke, D. J. G. (2012). The Benefits of Flexible Working Arrangements A Future of Work Report. Future of Work Institute, August, 21.

Edelia, A., & Aslami, N. (2022). The Role Of Empowerment Of The Cooperative And MSME Office In The Development Of Small And Medium Micro Enterprises In Medan City. MARGINAL : Journal Of Management, Accounting, General Finance And International Economic Issues, 1(3), 31–36.

Elidemir, S. N., Ozturen, A., & Bayighomog, S. W. (2020). Innovative behaviors, employee creativity, and sustainable competitive advantage: A moderated mediation. Sustainability (Switzerland), 12(8).

Ellyn Shook, M. K. S.-G. (2019). Decoding Organizational DNA. 1–68.

Felsen, P. (2019). Learning to Predict Human Behavior from Video.

ford motor. (2012). Chapter 7, חלון. Tractates Sabbat and ’Eruvin, 171–204.

Grant, A. M., & Shin, J. (2012). Work Motivation: Directing, Energizing, and Maintaining Effort (and Research). In The Oxford Handbook of Human Motivation.

Haider, S., Bao, G., Larsen, G. L., & Draz, M. U. (2019). Harnessing sustainable motivation: A grounded theory exploration of public service motivation in local governments of the state of Oregon, United States. Sustainability (Switzerland), 11(11), 313–314.

Henri Tajfel & John C, T. (1979). Intergroup Behavior. The SAGE Encyclopedia of Theory in Psychology.

Hornung, J., Bandelow, N. C., & Vogeler, C. S. (2019). Social identities in the policy process. Policy Sciences, 52(2), 211–231.

Indrawan, R., Hariyanto, Sahrul, & Dkk. (2020). #SiapBersamaKUMKM Lawan Corona. KemenkopUKM Www.Kemenkopukm.Go.Id, 02.

Janosik, S. M. (2018). 済無No Title No Title. NASPA Journal, 42(4), 1.

Kambon, O. B. (2015). Theory of endogenous and exogenous motivation in L2 migration. Per Linguam, 31(2), 1.

Kern, P. (2020). The impact of the COVID-19 pandemic on the Cultural and Creative Sector. Report for the Council of Europe.

KHAN, Y. K., & Arshad, A. S. M. (2019). Innovation Ecosystem in the Small and Medium Enterprises. Journal of Management Info, 6(1), 51–54.

Kolzow, D. R. (2014). Leading from within: Building organizational leadership capacity. In International Economic Development Council.

Koni, E., Moradi, S., Arahanga-Doyle, H., Neha, T., Hayhurst, J. G., Boyes, M., Cruwys, T., Hunter, J. A., & Scarf, D. (2019). Promoting resilience in adolescents: A new social identity benefits those who need it most. PLoS ONE, 14(1), 1–11.

Koole, S. L., Schlinkert, C., Maldei, T., & Baumann, N. (2019). Becoming who you are: An integrative review of self-determination theory and personality systems interactions theory. Journal of Personality, 87(1), 15–36.

Kukanja, M., & Planinc, S. (2012). The Impact of Economic Crisis on the Motivation to Work in Food Service: The case of the Municipality of Piran. Academica Turistica - Tourism and Innovation Journal, 5(2), 27–38.

Kwon, M., Lee, J., & Hong, Y. S. (2019). Product-service system business modelling methodology using morphological analysis. Sustainability (Switzerland), 11(5).

Lindley, S., Alavi, H. S., Wang, D., Raval, N., & Lindtner, S. (2019). The future of work. Conference on Human Factors in Computing Systems - Proceedings, 13.

Lohr, L., & Chang, S. L. (2005). Psychology of learning for instruction. Educational Technology Research and Development, 53(1), 108–110.

Martiny, S. E., & Rubin, M. (2016). Towards a Clearer Understanding of Social Identity Theory’s Self-Esteem Hypothesis. 19–32.

Müller, J. M. (2019). Business model innovation in small- and medium-sized enterprises: Strategies for industry 4.0 providers and users. Journal of Manufacturing Technology Management, 30(8), 1127–1142.

Muzzio, H., & Paiva Júnior, F. G. (2018). Organizational Creativity Management: Discussion Elements. Revista de Administração Contemporânea, 22(6), 922–939.

Nabavi, R. T. (2014a). Theories of Developmental Psychology Title : Bandura ’ s Social Learning Theory & Social Cognitive Learning Theory Razieh Tadayon Nabavi. January 2012.

Nabavi, R. T. (2014b). Theories of Developmental Psychology Title : Bandura ’ s Social Learning Theory & Social Cognitive Learning Theory Razieh Tadayon Nabavi. November.

Nabavi, R. T. (2016). Theories of Developmental Psychology: Bandura ’ s Social Learning Theory & Social Cognitive Learning Theory. Research Gate, January 2012, 1–24.

Navarro, J., Ceja, L., Curioso, F., & Arrieta, C. (2014). How to motivate and motivate in times of crisis. Papeles Del Psicologo, 35(1), 31–39.

NEA. (2017). A-Guide-to-Four-Cs.pdf.

Nobre, G. (2020). Creative Economy and Covid-19 : technology , automation and the new economy. April.

Nulkar, G. (2017). Environmental sustainability practices for SMEs. In Green Initiatives for Business Sustainability and Value Creation (Issue June).

Obiwulu, S. U., Yunus, E. M., Ibrahim, F., & Zuruzi, A. S. (2019). Sustaining innovation: Creativity among employees of small and medium-sized enterprises and students in higher education institutions in Brunei Darussalam. Journal of Open Innovation: Technology, Market, and Complexity, 5(2).

OECD. (2019a). OECD Employment Outlook 2019 (Summary in Dutch).

OECD. (2019b). Promoting innovation in established SMEs. February, 113–119. Prayitno, S. (2018). Knowledge Of Communication Adaptation As Stabilization Of Performance On Industrial District. Ijibe, Unissula, 4(1), 595–600.

Rahman, M. N. (2019). The Challenges and Barriers Faced by SME Entrepreneurs : A Study on Bangladesh SME Sector. April.

Rhodes, M. (1961). Analysis of Creativity Can it be taught ? Phi Delta Kappan, 42(7), 305–310.

Russell, H., O’Connell, P. J., & McGinnity, F. (2009). The impact of flexible working arrangements on work-life conflict and work pressure in Ireland. Gender, Work and Organization, 16(1), 73–97.

Saebi, T., Lien, L., & Foss, N. J. (2017). What Drives Business Model Adaptation? The Impact of Opportunities, Threats and Strategic Orientation. Long Range Planning, 50(5), 567–581.

Shabbir, J., & Anwer, T. (2018). Artificial Intelligence and its Role in Near Future. 14(8), 1–11.

Spector, P. E. (2009). Ipob.

Speers, A. T. (2016). Patient education: Theory and practice. Journal of Nursing Staff Development, 5(3), 121–126.

Stollberger, J., West, M. A., & Sacramento, C. (2017). Group creativity in team and organizational innovation. The Oxford Handbook of Group Creativity and Innovation, July 2018, 1–47.

Talwar, R., & Koury, A. (2017). Artificial intelligence – the next frontier in IT security? Network Security, 2017(4), 14–17.

Tsoukas, H. (2020). Leadership, the American Academy of Management, and President Trump’s Travel Ban: A Case Study in Moral Imagination. Journal of Business Ethics, 163(1), 0.

Vorraber, W., & Vössner, S. (2011). Modeling endogenous motivation and exogenous influences in value networks of information service systems. Journal of Convergence Information Technology, 6(8), 356–363.

Vroom, V. H. (2015). Motivation and Leadership. Human Factors in Flight, 131–151.

Wan, M. (2013). Instructional Strategies. Incidental Trainer, 35–46.

Weerasiri, S. (2016). Innovation and Creativity of Small and Medium Scale Enterprises. IFRSA Business Review, January 2012.

WHO. (2018). WHE Learning Strategy. October.

Wilding, D., Fray, P., Molitorisz, S., & Mckewon, E. (2018). Centre for Media Transition.

World, O. H. (2020). Co V I D ‑ 19 Strategy Up Date. April, 18.

Zhou, M., & Brown, D. (2017). Educational Learning Theories: 2nd Edition. In Education Open Textbooks.




How to Cite

Sutrisno, Fachrunnisa, O. ., & Widodo. (2022). The effectiveness of directing optional activities as capital for small and medium enterprises based on digitalization in the crisis. International Journal of Professional Business Review, 7(2), e0468.