Studying the Effect of Employees’ Environment Awareness as an Intermediate Variable for the Relationship between Institutional Pressures and Intentions of Human Resources for Adoption of Green Information Techniques: An Exploratory Study of Micro-Companie




Institutional pressures, Human resources intents for adoption of a green information technique & employees’ environmental awareness


Purpose: The aim of the present research paper is to study the impact of institutional pressures derived from institutional theory on the intentions of human resources in micro companies to adopt green information technology. Besides, it aims at explaining the reasons why human resources in companies and research sample, are heterogeneous in their adoption of green information technology, even though they are under institutional pressures.


Theoretical Framework: The carbon footprint for micro-companies enlarges continuously for due to its an increasing use of information techniques in its all activities. Institutional pressures have increased on micro-companies pushing it toward letting human resources adopt green information techniques for mitigating negative impacts hit environment.


Design/Methodology/Approach: The quantitative design was adopted to collect data from employees working in micro-companies’ in southern Iraq for a sample of 181 employees through the questionnaire. The study sample was requested to give an answer to its items in accordance with 7 point Likert scale. As per data statistical analysis, through the use of Partial Least Squares.


Findings: that institutional pressures (forced, imitated & standard) collectively impact positively on intents of the study’s sample for adoption of a green information technique. Also, it was found that institutional pressures (forced, imitated & standard) impact positively employees’ environmental awareness. Then diagnosing the role of employees’ environmental awareness as a variable intermediating the relation between institutional pressures and intents for letting human resources adopt a green information technique.


Research, Practical & Social implications: Future studies can understandable that green information technology is an open arena for all researchers interested in the environment. Researchers can enter this field by raising study questions and employing and applying its variables to micro companies, or public sector organizations. They can expand the organizational theory by adding other intermediate or interactive variables and their effects on human resources’ intentions to adopt green information technology.


Originality/value:  Human resources in micro companies play a significant role in shaping the company’s legitimacy in its institutional field. Because micro companies appreciate the commencement time to adopt green information technology, and the place of practice. This requires enriching their knowledge of the challenges facing the environment by developing mandatory and voluntary programs to increase human environmental awareness and to get them engaged and directing their behavior towards this objective.


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How to Cite

Khdair, W. A. ., & D. Jabbar, A. A. . (2022). Studying the Effect of Employees’ Environment Awareness as an Intermediate Variable for the Relationship between Institutional Pressures and Intentions of Human Resources for Adoption of Green Information Techniques: An Exploratory Study of Micro-Companie. International Journal of Professional Business Review, 7(2), e447.