Creating a Platform Based Business Model In Dental Industry

Galina Fominichna Ostapenko




Purpose: The article considers one of the possible approaches to building a fundamentally new business model for dental industry with a concept of a self-organizing industry management system based on blockchain platform, crypto currency and reward for consumer target behavior.

Design/methodology/approach: The theoretical design based on literature review, the content analysis and practical experience of business model transformation in digital platform economy and innovative blockchain technology, while the authors develop, describe and implement a new concept of a new business model in dentistry. The factual basis was the materials of an experiment conducted in the Netherlands to create a platform community Dentacoin based on blockchain platform.

Findings: The developed concept of the business model in dentistry shows the main mechanisms that make the model attractive to the consumer services: obtaining objective information about services and producers; formation of a contract on the basis of independent diagnostics and its insurance; financial and logistical support of the service.

Research/practical implications: The results of theoretical and practical research confirmed the possibility and expediency of the business model innovation of dental industry. The analysis of the current stage of Dentacoin Project implementation shows that business model works.

Originality / significance. The proposed concept of business model based on blockchain technology is fundamentally new for the dental industry. It is the first time describe and systemize a new management mechanism of value creation together with utilizing the blockchain advantages. The creation and implementation of the first blockchain-based platform in dentistry allows achieving transformative change of a whole industry and will greatly enrich both the theory and practice of transformational phenomena.

JEL Codes: 014, 033, M13


Business model innovation; Dentistry; Blockchain; Self-organization and Self-development

Full Text:



Amit , R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal 22, pp. 493–520. Copyright 2001 John Wiley & Sons, Ltd.

Alvarez, S.A., Barney, J.B. and Anderson, P. (2013). Forming and exploiting opportunities: The implications of discovery and creation processes for entrepreneurial and organizational research, Organization Science, 24(1), pp. 301–317

Iansiti, M., & Lakhani, K. R. (2017). The Truth About Blockchain. Harvard Business Review, (January-February), pp.118–127.

Bernard Marr, (June, 2017). How Blockchain Technology Could Change The World. Forbes. Retrieved 2017-01-06.

Davidson, S., De Filippi, P., & Potts, J. (2016) ‘Economics of blockchain’, [ONLINE] Available at:

Euchner, J. and Ganguly, A., 2014. Business model innovation in Practice. Research- Technology Management, 57(6), pp.33-39.

Kavadios, S., Kostas, L., Loch C. (2016). The transformative business model. [ONLINE] Harvard Business Review, October 2016 issue (pp.90–98). Available at: https: // [Accessed16 December 28].

Moazed, A. (May 2016). What is platform. Platform Innovation // blog, Applico. [ONLINE] Available at: business-model/

Molodchic, A., Komarov, S., Bukchvalov, N., Pustovoyt, G. (2013). From self-organization to self - development: shift of management paradigm. Published by Economics Institute of Ural Branch of Russian academy of Science Yekaterinburg.

Osterwalder, A., Pigneur Y. (2010). Business Model Generation – A Handbook for Visionaries, Game Changers and Challengers. John Wiley and Sons, Inc., New Jersey.

Peppard, J., Ward, J. (2004). Beyond strategic information systems: towards an IS capability. The Journal of Strategic Information Systems, 13(2), pp. 67-194.

Seebacher, S., Schüritz, R. (2017). Blockchain Technology as an Enabler of Service Systems. Exploring Services Science. IESS 2017, pp. 12–23.

Špaček, M., Vacík, E., (2016). Business model innovation design in practice of mobile virtual network operator. Quality, Innovation, Prosperity, Vol. 20, No.2, pp. 69-88. Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: How the Technology Behind Bitcoin is Changing Money, Business, and World. Published by Portfolio, 2016.

Teece, D. J. (2010). Business Models, Business Strategy and Innovation. [ONLINE] Available at: [Accessed 16 January 12].

Westerman, G., Bonnet, D., McAffe, A. (2014). Leading digital: Turning Technology into business transformation. Published by Portfolio by Capgemini Consulting, Oct.2014

White Paper – Dentacoin, (2017). Dentacoin: The Blockchain Solution for the Global Dental Industry v.1.9 [ONLINE] Available at: paper/Whitepaper-en1.pdf [Accessed 01 February 17].


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Desenvolvido por:

Logomarca da Lepidus Tecnologia

Intern. Journal of Profess. Bus. Review (e-ISSN: 2525-3654)

Faculty of Economics and Business, University A Coruña, Rúa de Maestranza 9, 15001 A Coruña, Spain

Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial 4.0 Internacional.